Google’s Gemini signs a three-year IPL sponsorship deal worth ₹270 crore

Google’s Gemini signs a three-year IPL sponsorship deal worth ₹270 crore

Google's AI powerhouse, Gemini, just hit a six in the world of sports marketing. The company has inked a three-year sponsorship agreement with the Indian Premier League (IPL), valued at ₹270 crore. This deal positions Gemini as a key player in one of the globe's most-watched cricket tournaments. It's not every day an AI steps up to bat with such flair, but Gemini clearly sees the IPL as a golden opportunity to connect with millions. The partnership kicks off with the upcoming IPL seasons, covering three editions in total. At roughly ₹90 crore per year, it translates to about $9.9 million annually – a hefty sum that underscores Google's commitment to expanding its brand in India. Expect to see Gemini's branding splashed across pitch-side hoardings, media backdrops, and other high-visibility spots during matches. While exact activation details remain under wraps, this move aligns with how sponsors leverage the IPL's massive audience for real-time engagement. Detail…

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